What Makes a Great Business Profile? 5 Tips from UAE Customers

Introduction:

When someone clicks on your business profile, you’ve got just a few seconds to make an impression. It’s like a digital first handshake. And in a competitive market like the UAE, where people have endless options at their fingertips, a strong, clear, and trustworthy profile can make all the difference. So, what actually makes a business profile stand out? We decided to flip the perspective — instead of guessing, we looked at what customers in the UAE actually notice and appreciate.

1. A Real Photo Goes a Long Way

Whether it’s your storefront, team, or product in action — UAE customers say profiles with authentic photos feel more trustworthy. Skip the stock photos and show people what your business really looks like.

2. Be Clear About What You Offer

No one likes playing guessing games. If you’re a salon, don’t just say “beauty services.” Mention if you do bridal makeup, hair treatments, or home service. The more specific, the better — people are looking for exactly what they need.

3. Updated Contact Info is Non-Negotiable

It might sound basic, but you’d be surprised how many businesses lose customers simply because their number changed, or their location moved. Keep your contact info fresh — and make sure your WhatsApp works!

4. A Few Honest Reviews Matter More than Dozens of Generic Ones

People can spot fake reviews from a mile away. It’s better to have 5 genuine reviews that mention names, experiences, or small details than 50 copy-paste ones. It feels more real, and real earns trust.

5. Show a Bit of Personality

Whether it’s your writing tone, a short intro video, or even a quote on your banner — little touches that reflect your vibe help people feel more connected. In the UAE, relationships matter — even in business.

Conclusion:

You don’t need to be a tech expert or hire a marketing agency to build a great profile — you just need to think like a customer. What would you want to see if you were searching for a service? A good profile is more than a listing. It’s a first impression, a promise, and your chance to turn a curious visitor into a loyal customer. And the best part? It’s easier than you think to get it right — especially with tools like The UAE Directory guiding the way.